As an aside, the taste of Scottish heather honey is wonderous, although it might be a bit too strong for some palettes.
Finding local honey in Scotland proved challenging during my visit there in August. After spending the week looking for Scottish honey I drew a blank but finally finding a jar in a motorway gift shop on the Scottish Borders.
Sadly, the labelling on this jar is lacking. Selling Scottish local honey in a Scottish themed gift shop, which sited in a motorway gift shop on the Scottish Borders, must be easy. No effort required.
Here’s what I learnt from this label.
On the face of it, what could go wrong if you have a glossy label, with a red background, and a shiny gold lettering? I found the label difficult to read, particularly the smaller gold-print.
What’s if for? Whose it for?
Where’s the story?
Who made it, what does it taste like, who would like it? Where are the hives located and what about the local environment? Does the label itself suggest a story. Is there a website?
Where to place the boring information?
Some information is really boring and barcode are particularly so. But where should you put it?
Bizarrely, they chose the most prominent part of the label? This is extra weird when you consider that most honey jar labels display an iconic picture, such as a hive, a bee, a flower, or honeycomb etc. Instead, the barcode is the icon.
Placing the barcode at the edges of the label would have been a better option, with it orientated on its side. I suspect the problems arising with this label are caused by its small size. Consequently, there is no room for beauty, just function.
Even More Boring Information!
If your product contains a single ingredient, then nutritional information is not required. Yet, they love giving us guff.
Galloway’s problem is too much boring information and not enough label. But they found another place for another boring label. Can you guess where?
Why make a label joyless and functional? Their honey is amazing but the same can’t be said for its presentation. A good design incorporates beauty.
The biggest lesson from this label is don’t just tell us the facts, design the label to tell a story.
By the way…
A little of this honey saved a struggling bumblebee.
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